BOOST YOUR SELF-CONFIDENCE CAMPAIGN
The main objective of this campaign was to target those individuals who wish to improve their appearance, particularly those who are not so happy with their current state.
We started with in-depth market research and social listening to identify the key pain points and frequently asked questions. For the creative, we created imagery that resonates with the target group. We tested a variety of ads to get the best performance, produced a short video, and created social media posts to educate our client’s followers.
During 1 month, a total of 2,953 social media users directly engaged with the campaign and 80 leads were generated.
Social Media awareness content
Social Media paid advertising
Pay-per-click lead generation