MARKETING AWARENESS CAMPAIGN CASE STUDY: GÜENO
Güeno is a company that deeply understands the critical role that financial regulatory compliance and fraud prevention play in the modern world of finance. They have dedicated themselves to offering specialized services that help financial institutions meet these regulatory obligations while protecting their client´s interests.
However, as with any business, Güeno realized they needed to increase their visibility and make their services more accessible to potential clients. To achieve this, our team of experts was enlisted to design an effective awareness campaign promoting Güeno’s KYT and KYC services.
KYT (Know Your Transaction) and KYC (Know Your Customer) services are essential tools in the financial regulatory process. They enable financial institutions to identify individuals involved in transactions, making it easier to detect and prevent fraud, money laundering, and other financial crimes. Güeno’s KYT and KYC services offer a streamlined approach that makes the regulatory process more efficient, allowing financial institutions to meet their obligations effectively.
Our primary objective was to generate leads and raise awareness of Güeno’s services. To achieve this, we crafted targeted ads emphasising the value of KYT and KYC services in making the regulatory process more manageable. We used social media and search engine advertising to reach their target audience effectively.
The results of our campaign speak for themselves. We were able to reach over 700,000 people and generate over 24,000 clicks to Güeno’s website. Most importantly, the campaign generated 75 leads, which means that the campaign was successful in generating interest in Güeno’s services because was and brand launch and positioning campaign.
In addition to measuring clicks and leads, we also took into account metrics related to brand awareness and engagement. The results in these areas were also impressive, with the campaign helping to increase Güeno’s overall visibility and engagement with potential clients.
We are proud to have played a part in Güeno’s mission to promote financial regulatory compliance and fraud prevention. Our campaign has helped Güeno’s KYT and KYC services become more widely recognized and accessible to those who need them. We look forward to continuing our work with Güeno and supporting their efforts to make the financial world a safer and more transparent place.
Digital strategy consulting
Facebook paid advertising
Google paid advertising