Video can be used as a very effective tool for conferences, sales presentations, webinars ect.
Videos are processed by the brain 60,000 times faster than text.
It’s much easier for us to become emotionally attached to something we watch in a video than something we read in an article
Presentations will become shorter and less crammed
Video gives your business a personality
This sets you apart from the rest of your competitors
Builds trust and connect with viewers on an emotional level.
This would also allow you to create content which is more entertaining and memorable.
Use video to easily explain your business
Easy to explain what your business offer in less than 60 seconds
Can be placed on your homepage, sent by email or even used in your next sales presentation.
Research shows that 85 percent of people are more likely to buy a product once they see an accompanying explainer video.
Video count is not good enough
Video count only tells you how many users pressed play. It does not tell you how long they watched the video for or if they skipped important parts.
In depth video analytics can show you what your audience is interested in and at which point viewers stop watching the video.
Video data analytics can help in lead scoring especially when connected with a marketing automated system.
Video increases web traffic
Google ranks better websites with video content especially if it contains video from Youtube.
Video teasers can be placed on social media, blogs, news websites or landing pages to drive traffic to your website.
Video ads can be used to drive traffics to your website too.
Engaging content is more likely to be shared
Educational and entertaining video content is more likely to be shared.
When content is shared you are gaining from free exposure
Shared content help increase your business’s credibility and reputation
Make sure your content is seen by the right people.
The first important question you have to ask is what is my target audience, what is their daily digital activity and if possible at what time. One can get this data from Facebook analytics, google analytics, email marketing platform to mention a few.
Having video content online is not enough. You need to make sure that it is seen, most importantly seen by the right people.
When paying for video ads, one has to carefully segment and target the right target audience.
Add a strong call to action at the end
What do you want your viewers to do after watching your video? Purchase, sign up, download app, call at your shop or office? We suggest to have the same video with various call to actions for A/B testing. Launch several and keep the one which converts most.
Try to have call to actions both as voice and text. Keep the call to action on screen minimum 3 seconds especially if there are contact details on screen.
Some video players allow you to have interactive call to action buttons embedded in the video itself.
Video is your 24 hour salesman
As soon as you place video content online, this automatically becomes available world-wide, 24hrs a day. That is a big advantage on any other kind of offline media
• Businesses nowadays are placing video content on landing pages and home pages because with video you can explain your business, product, services and values in a very short time, plus, communication is always consistent and measurable.