Online video content – Why it is important for your brand and business10 May
As the online world continuous to rapidly evolve and grow, the way we consume media is constantly changing and so have the audience behavior and expectations. Video content is being created and used as one of the most affective ways to inform, educate, entertain and most importantly to engage with your audience. It has a wide reach potential as it can be used on multiple channels, online and offline, in-store and via mobile devices.
Several studies have been conducted on consumer engagement, and video has been always one of the best ways to engage with your audience. According to a study conducted by Internet Retailer, viewers are 85% more likely to purchase a product after watching a product video. There are several forms of online video content that are being produced such as product or service launch, product or service demonstration, commercials, instructional video and testimonials.
Broadcasting video content has become relatively cheap and there are several online platforms that companies are using to broadcast their video content. The most popular by far is Youtube. Youtube is considered as the second best search engine in the world and uploading video content helps for SEO and ranking. Video content can also be embedded and viewed across all social media platforms such as Facebook, Google+, LinkedIn, Instagram and Pinterest. These platforms also offer in-depth analytics which help you track your results and user engagement.
We, at Room4 Media seek to create video content which viewers want to share or start a conversation about the brand or subject. We can help you communicate your messages by creating motion graphics, animation and film. Get in touch today and we would be happy to discuss and offer you a creative solution that will help you communicate with your target audience and maximizes your goals.