Interactive can be extremely powerful when used for e-Commerce. Viewers can be shown the ‘Buy Now’ button next to the products shown in the video, that will take them to the check- out page. Purchases can be tracked using a conversion tracking code.
Interactive video can be used in campaigns with multiple target audience. In this case our client wants to offer their services to 3 completely target audiences: The young and adventurous, family travelers and senior travelers. Users can then press the contact button that will lead them to the contact page.
We can create interactive videos with clickable buttons within the videos, enabling us to direct viewers to in-depth information pages, contact pages or check outs. This can also help us measure and analyse which parts of the content is most relevant to your audience.
Interactive videos can be used when presenting a product or service to different types of users.Videos could have clickable hotspots that will take viewers to another part of the video, drive traffic to another website, eCommerce buttons, email sign-up forms, contact forms, clickable social media buttons and more.
Interactive video allows prospects and users to control their journey and view content which is relevant to them. That way, viewers have a perfect personalized path. This creates an element of surprise which engages users and makes their experience memorable.
Interactive video provides engaging experiences by enabling customers to click on elements of your video. They will be able to send items to wishlists, buy items, or even decide in what order to view the content.
Each user can create their own unique way of viewing and interacting with your video content. Whether by adding favourites, or clicking shoppable elements, or simply replaying sections of the video. No two visits will be the same!
Provides a guided innovative experience during the buyer’s decision-making process, shortening sales cycles. Interactive video maps out the buyer’s journey and shows them only relevant content they will be interested in. Viewers can navigate their own perfectly customised path.
Can be used to motivate employees to take important training. Video becomes more personal and relevant promoting longterm retention of information. Attention is retained and chosen sections can be replayed.
Useful to attract talent, integrate and train new staff. Allows clear communication of complex information internally & externally. Delivers complex content enabling a personalised user experience to reinforce learning.
Hotspots can be embedded, to take a user different elements or allow buttons to be clicked. Platforms can be full customised and cross platform capability for use on all devices. We use robust technology and can integrate video intelligence gained with your marketing systems.
In 2016 we became a certified Wistia Agency Partner. This puts us in a better position to continuously learn how to run full video marketing campaigns for our clients and how to use video to drive incredible results.
We are certified by Hapyak to produce interactive videos using their platform. This enables us to continuously learn how to best use interactive technology and to create more innovative interactive videos.