Explainer videos are always referred to being 2D. This is a great example of a product launch and explainer video. Digicel Jamaica wanted to create an engaging animated video to explain their new product called Digiplay. Our job was to bring the provided script to life. We created real environments to show that the action is taking place in Jamaica. The narrative was to show that Digiplay brings your world to life. We showed this buying having a monotone world and fibres filling the rooms with colour. A challenging 3D animation, however we pulled this off nicely thanks to the dedication and determination of our team. Produced in collaboration with David Mattock.

Client Digicel / Full Rotation
Type Product launch
Technique 3D animation
Audience General public

Initial Concepts

Final Designs


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