European Aluminum approached us to help them reach their target audience more effectively on YouTube and drive more qualified visitors to their website.
We started by conducting an in-depth YouTube channel diagnostic to analyze their viewers’ behavior, content preferences, and retention. We also did a paid advertising audit in which we identified what has performed best and compiled a list of recommendations to optimize future campaigns.We were also asked to launch a pilot campaign to test out the new recommendations and explore new advertising opportunities.
Our focus for this campaign was to hyper-target an audience with very specific interests. We managed to maintain a very low cost per view (CPV), the audience retention rate was 85.4% for a 1-minute ad, and increased qualified traffic to their website by 516%.
YouTube channel Audit
YouTube advertising strategy
YouTube paid advertising
On-going content marketing project