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EUROPEAN ALUMINIUM

THE CHALLENGE
European Aluminum approached us to help them reach their target audience more effectively on YouTube and drive more qualified visitors to their website.

THE SOLUTION
We started by conducting an in-depth YouTube channel diagnostic to analyze their viewers’ behavior, content preferences, and retention. We also did a paid advertising audit in which we identified what has performed best and compiled a list of recommendations to optimize future campaigns.We were also asked to launch a pilot campaign to test out the new recommendations and explore new advertising opportunities.

RESULTS
Our focus for this campaign was to hyper-target an audience with very specific interests. We managed to maintain a very low cost per view (CPV), the audience retention rate was 85.4% for a 1-minute ad, and increased qualified traffic to their website by 516%.

SERVICES

YouTube channel Audit
YouTube advertising strategy
YouTube paid advertising
On-going content marketing project

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