SUMMER HEALTH AWARENESS
This is a campaign that we have been running year after year to raise awareness about the health hazards during summer. In terms of design, we opted for a fresh new look, combining graphics with a summery color palette and images resonates with the target audience.
We worked with the client to identify the top 3 health issues patients face during the summer months and created content to educate them about each risk. This campaign ran throughout summer to raise awareness of the importance of continuous skin protection, skin screening, and adverse effects caused by excessive tanning.
During 1 month, a total of 2,755 social media users directly engaged with the campaign and 96 leads were generated.
Social Media awareness content
Social Media paid advertising
Pay-per-click lead generation