CME30 E-LEARNING PLATFORM CAMPAIGN
CME30.EU is an e-learning platform for online continuing medical education. Their main goal was to reach medical professionals in Malta and creating awareness about the benefits of continuing medical education with online courses.
We launched advertising campaigns on Facebook and LinkedIn, promoting the brand and specific courses to a tightly segmented audience. Then we retargeted abandoned checkouts and unregistered users.
We have reached more than 37,000 users on the market during the last three months, with 4 specific -and successful- niches identified during the process. We generated more than 3,000 clicks to the landing pages with a 15% conversion rate and a €0.14 click cost.
Facebook paid advertising
LinkedIn paid advertising