iCare Intelligence is a performance tracking platform for health plan providers in the US. Their main goal was to reach specific roles within their targeted pool of companies and create awareness of their software’s game-changing benefits and efficiency increase.
We launched a series of advertising campaigns on LinkedIn to explore the market and identify the ideal target audience. We also created ad campaigns to generate awareness and retarget those users who visited the website to remind them about the solution and invite them to download a case study.
During these marketing campaigns, we managed to target specific roles within healthcare plan providers, successfully retargeted marketing qualified prospects, and optimized the messaging to make it better resonate with their audience.
Digital strategy consulting
LinkedIn paid advertising