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ICARE INTELLIGENCE

THE CHALLENGE
iCare Intelligence is a performance tracking platform for health plan providers in the US. Their main goal was to reach specific roles within their targeted pool of companies and create awareness of their software’s game-changing benefits and efficiency increase.

THE SOLUTION
We launched a series of advertising campaigns on LinkedIn to explore the market and identify the ideal target audience. We also created ad campaigns to generate awareness and retarget those users who visited the website to remind them about the solution and invite them to download a case study.

RESULTS
During these marketing campaigns, we managed to target specific roles within healthcare plan providers, successfully retargeted marketing qualified prospects, and optimized the messaging to make it better resonate with their audience.

SERVICES

Content Creation
Digital strategy consulting
LinkedIn paid advertising

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