THE CHALLENGE
This campaign’s primary objectives were to raise awareness on long-term skin damage caused by sun exposure and tips on how one can stay healthy during summertime.

THE SOLUTION
We worked with the client to identify the top 4 health hazards during the summer months and created content to educate them about each danger. We also created an illustrated infographic that highlights these risks in a playful manner. This infographic generated a lot of engagement as it was a unique way of how these hazards were illustrated for educational purposes.

RESULTS
During 1 month, a total of 1,776 social media users directly engaged with the campaign and 85 leads were generated.