Invasive species is a significant environmental problem in the US. We collaborate with Yodelpop to create educational content to raise awareness about the invasive species, how they spread, and how communities can become part of the solution by taking small precautions during outdoor activities.
We created four animated awareness campaign videos to raise awareness, teach the general public how they can prevent spreading invasive species, why they should care, how they can contribute, and invite viewers to share the message. We then launched YouTube ads campaigns, targeting states on the east side of the country. We strategically create a variety of ads to reach the target audience and drive traffic towards the dedicated pages.
We reached 172,666 users on YouTube and had more than 42,955 views with a high view retention rate. We also increased engagement on their channel and drove 1,234 visits to the website.
Digital strategy consulting
YouTube paid advertising