MEN'S HEALTH CAMPAIGN
The month of November is dedicated to men’s health awareness, mainly for testicular and prostate cancer. We created a social media campaign to raise awareness on how early detection can save lives and increases the chances of a full recovery.
We worked with our client to identify three main messages; that no one is immune to cancer, should not be underestimated, and not to wait until it happens. For this campaign, we decided to create two campaigns; one was targeted towards men and the other targeting their partners. The latter was surprisingly successful after discovering that men are less likely to think that testicular cancer can affect all ages, no matter their health condition.
During 1 month, a total of 4,621 social media users directly engaged with the campaign and 212 leads were generated.
Social Media awareness content
Social Media paid advertising
Pay-per-click lead generation