THE CHALLENGE
The main objective of this campaign was to target those individuals who practice high-performance sports to show the risk of cardiac failure and the importance of testing for prevention.

THE SOLUTION
We started with in-depth market research and social listening to identify the key pain points and frequently asked questions. For the creative, we created imagery that resonates with the target group. We tested a variety of ads to get the best performance, produced a short video, and created social media posts to educate our client’s followers.

RESULTS
We have reached more than 43,000 users on the market during the three months of campaign. We generated more than 600 clicks to the landing pages and messages on facebook with a 7.49% conversion rate.