THE CHALLENGE
The campaign’s goal aims to increase awareness of cardiovascular disease and its symptoms in order to facilitate early detection and implement optimal treatment.

THE SOLUTION
We create educational content through many marketing channels to attract the audience’s attention. These channels included social media distribution, paid advertising, a quiz to generate brand positioning, a newsletter campaign to collaborate with existing customers, and a long-format educational video to generate authority in the market.

RESULTS
During 3 months, more than 150 user engaged with the Quiz, and a total of 146,776 social media users were reached with the campaign. More than 60 leads were generated.