THE CHALLENGE
The month of October is dedicated to breast cancer awareness. We created a social media campaign to raise awareness on how early detection can save lives and increases the chances of a full recovery.

THE SOLUTION
For this campaign, we created both educational and promotional material. The priority of these campaigns is to educate as much as possible and motivate the target audience to start by doing self-examination and then book a mammogram.

RESULTS
During 1 month, a total of  9,821 social media users directly engaged with the campaign and 500+  leads were generated.