Interactive video allows prospects and users to control their journey and view content which is relevant to them. That way, viewers have a perfect personalized path. This creates an element of surprise that engages users and makes their experience memorable.
An interactive video provides engaging experiences by enabling customers to click on elements of your video. They will be able to send items to wishlists, buy items, or even decide in what order to view the content.
Each user can create their own unique way of viewing and interacting with your video content. They can choose to add favourites, click shoppable elements, or simply replay sections of the video. No two visits will be the same!