How we create marketing videos for businesses – A very simple process
If you are new to video creation, you might be asking; how are videos created? how can I make sure that the video team is aligned with my vision? And how will I be involved in the process? These are all valid questions and in this article, we will dig deep into these questions and break down the process. The process may vary slightly depending on the type of video being produced.
Creating animated video content is a very effective way to educate, entertain and communicate with your audience. Since our foundation, we have helped many clients who have thought video production would have been an overwhelming process because they were either new to video creation or had an unpleasant experience with previous service providers.
Here at Room4 Media, we have streamlined the video production to make it more efficient, straightforward and get content produced at a faster pace.
1. Kick-off meeting
This is where the briefing, planning and organising takes place. We will discuss your requirements in detail and write down a creative brief. This will include your objectives, your target audience, deadlines and budget. We will also discuss at which stages this video content will be used during the consumer’s journey.
2. Script writing
We work with a team of copywriters and scriptwriters that are experienced in writing for animation and film. Our aim is to write scripts which are concise, straight to the point and communicate clearly your key messages.
We create hand drawn frames that will include a description of what is happening in each scene and how the video animation flows from one scene to the next.
4. Initial concept
We will conduct our own research on the subject and start brainstorming different ideas. We will then choose the best creative direction and present our proposal.
3. Visual style development
WWe will then develop the visual style, be it 2D illustrations, infographics, 3D, film or a mixture of all. At this stage, we will also review your branding guidelines to make sure that the visual style is in-line with your brand and your marketing campaign complements your strategies.
6. Voice over recording
Once the script is signed off, we will propose three voice-over artists which we feel are suitable for your video production. You can let us know if you want an artist with a specific accent or from a specific city and we’ll get the right talent. We work with a pool of talented voice over artists from across the globe which enables us to create video content in multiple languages.
7. Design and illustration
At this stage, we will start creating and preparing the artwork for the video animation. We use various techniques to create beautifully crafted work. If the project involves 3D animation, we will do all the 3D modelling and prepare all the graphical elements for animation.
This is the stage where all the different graphical elements start to come together. We will first show you a draft animation to make sure that you are happy with the rhythm and style. After you approve, we will proceed to complete the video project.
9. Reviews and feedback
We use a reviewing platform to share with you our work-in-progress, content and final previews. It is very easy to use and you can leave your comments on images and videos. This makes the reviewing process very easy to manage and leads to clear communication between you and our team.
Once the animation is signed off, we will then deliver the video according to your technical specifications, depending on where you plan to show it, whether it is for broadcast, online or mobile.
11. Content distribution campaign ads
We can also help you distribute your video content on the channels your audience are active on. We can create paid advertising campaigns or a social media distribution plan.
If you’ve any questions or you are not sure where to start, get in touch with our team! We would be delighted to help you plan, produce and distribute your video content through the most effective channels.