How can I get my audience to start taking actions?
Fundamentally, marketing is about influence; influencing someone to do business with you rather than someone else.
The most powerful way to grow your business these days is to become a visible authority in your market and create some influence within your target audience.
In this article, I will share with you five powerful ways to motivate your audience to take action and generate more sales.
Use Call to Actions
Call to actions (CTA) gives you the opportunity to motivate your audience to take real steps towards becoming a customer or client and serve as transitions between the different stages in the customer decision-making process.
Whether you want your users to visit your blog, give you their contact details, download an e-book, or subscribe to an email list, you must provoke this action with CTA’s strategically placed in the sales funnel.
Connect With Your Customers Through Storytelling
Marketing is all about storytelling.
Every piece of content is a part of a story, and every story should have a solid purpose, but the purpose of your story should not be a sale or product promotion.
By offering an experience that engages and delights customers at every stage of their decision-making process, you can create a narrative that people will want to follow and support for reasons beyond just having a good product.
A good story will essentially add an emotional hook to your story that can catch the attention of your audiences.
However, you need to determine how and where your story is going to connect with consumers throughout their decision-making process.
With careful planning and forethought, you can build a story that is so powerful that creates long-lasting connections and generate a higher impact on the purchase decision.
Understand the Buyer’s Journey
If your customers don’t understand why they need your product they will not buy from you.
Focusing on the buyer’s journey and related strategies is critically important for ensuring you are providing the right information to help your audience make a purchase decision.
Creating content for the buyer’s journey stages gives you the ability to reduce the time it takes your prospects to go through that process, reducing costs and increasing sales.
You might struggle at first, but taking some time to map out your buyer’s journey now will definitely generate better returns on your marketing in the near future.
Focus on Solving Problems
The harsh truth is that people don’t want or care about what you sell. All they care about is that their problems are solved and their needs are satisfied. Your products or services are simply means to an end.
Refocus your strategy and try to put yourself in your target audience’s shoes, identify their complaints, their struggles, and what resonates with them.
They want to see a message that revolves around solving their problems.
Generate Social Media Engagement
A high social media engagement rate is essential to have any sort of influence on your target audience.
You should focus your marketing efforts on building an engaged community of advocates who genuinely love your brand and content, rather than a large audience that sometimes like what you are doing.
It doesn’t matter if your community is very segmented or small. When you have real people endorsing your product or service, other prospects will know your brand genuinely generates value.
Your community will grow if outsiders see engagement across your social media platforms because they will see the value you can generate to other people.
Low engagement is often a warning sign to potential new followers as it indicates a lack of trust and authority, while a higher engagement rate often builds awareness and interest.
Implementing these simple tactics consistently will help you attract new followers, keep them interested and most importantly motivate them to take action.