Interactive video allows prospects and users to control their journey and view content which is relevant to them. That way, viewers have a perfect personalized path. This creates an element of surprise which engages users and makes their experience memorable.
Interactive video can return intelligence from facial and object tracking to provide intelligence about audience interest. We provide in-depth analysis of user experience and engagement. All data can be linked fully with your existing marketing systems to provide intelligence.
Interactive video provides engaging experiences by enabling customers to click on elements of your video. They will be able to send items to wishlists, buy items, or even decide in what order to view the content.
Each user can create their own unique way of viewing and interacting with your video content. Whether by adding favourites, or clicking shoppable elements, or simply replaying sections of the video. No two visits will be the same!
Provides a guided innovative experience during the buyer’s decision-making process, shortening sales cycles. Interactive video maps out the buyer’s journey and shows them only relevant content they will be interested in. Viewers can navigate their own perfectly customised path.
Can be used to motivate employees to take important training. Video becomes more personal and relevant promoting longterm retention of information. Attention is retained and chosen sections can be replayed.
Useful to attract talent, integrate and train new staff. Allows clear communication of complex information internally & externally. Delivers complex content enabling a personalised user experience to reinforce learning.
Hotspots can be embedded, to take a user different elements or allow buttons to be clicked. Platforms can be full customised and cross platform capability for use on all devices. We use robust technology and can integrate video intelligence gained with your marketing systems.
Interactive videos give viewers the power of choice. We created a health awareness video which appeals for males and females, however viewers can choose view what is relevant to them and an option to contact for more information.
We can create chaptered videos which enable viewers to navigate and watch content which is relevant to them. This can also help to measure and analyse which parts of the content is most relevant to your audience.
In 2016 we became a certified Wistia Agency Partner. This puts us in a better position to continuously learn on how to run full video marketing campaigns for our clients and how to use video to drive incredible results.
We are certified by Hapyak to produce interactive videos using their platform. This enables us to continuously train on how to best use interactive technology and to keep on creating more innovative interactive videos.